The structure of demand on Turkish marketplaces remains stable year after year, with only minor shifts.
Apparel, footwear, and accessories — consistently the No. 1 category by sales volume across all major platforms. It is also the category with the highest commission rates (15–30%), and competition here is the fiercest.
Electronics and related accessories — the second most important category, and at the same time the most favorable in terms of commission rates (6–13%).
Cosmetics and personal care — a steadily growing category, with commission rates averaging 11–17%.
Home goods and small domestic appliances — stable demand and moderate commission rates.
Children's goods, sports, and pet supplies — more niche yet growing categories with relatively moderate competition.
Practical takeaway: categories with the largest market volume are not always the most profitable in terms of margin due to commissions and intense competition. It is often more prudent to enter via a category with smaller volume but lower commission fees.