Back to articles

    💡 What to Look for When Valuing a Company?

    Business in Turkey
    April 16, 20263 min
    💡 What to Look for When Valuing a Company?

    🇹🇷💡 What to Look for When Valuing a Company?

    When analyzing a Turkish business—whether for M&A, a partnership, or buying shares on the BIST—the "revenue growth" line is no longer an indicator of success.

    Two metrics that actually matter:

    • Operating margin dynamics over time
    • Free Cash Flow adjusted for the current cost of capital

    Most hidden operating losses can be eliminated within 1–2 quarters. We conduct independent financial and operational audits—identifying points of capital leakage and restructuring team KPIs to generate real net profit.

    In meetings with Turkish business owners in spring 2026, we hear the exact same point:

    "Turnover is growing, we are selling continuously—yet there is no net profit."

    Attributing this solely to high central bank interest rates means ignoring the root of the problem. The real cause lies deeper: an obsolete business architecture incompatible with the new economic reality.

    🪤 The Inflationary Illusion of Growth

    Nominal revenue in Turkish lira is rising—creating a dangerous sense of well-being.

    However, an in-depth audit reveals a different picture:

    • physical sales volumes are falling
    • cost of goods sold is outpacing price increases
    • capacity utilization is declining

    P&L reports structured around revenue dynamics are toxic in 2026. Inflation distorts baseline metrics—leading management to make decisions based on false signals.

    🛑 The End of a 20-Year Supercycle

    From 2000 to 2020, Turkish business evolved in greenhouse conditions: cheap credit, expanding demand, weak competition. Merely having a market presence was enough to grow.

    This fostered a specific managerial culture:

    • strategy = "sell more"
    • financial planning = monitoring the bank account balance
    • decisions were made intuitively, without analytics

    Today, this approach guarantees losses. Expensive credit, contracted demand, and subsidized Chinese competitors leave no margin for error.

    ⚙️ 5 Structural Failures Eating Away at Profits

    Analyzing our clients' financial models, we observe the exact same pattern. The gap between revenue and profit is consistently explained by one of five factors:

    1. Extrapolation instead of strategy
      The business plans by "projecting past trends." This works in a stable environment. In the conditions of 2026, it leads to a dead end.
    2. Obsolete business model
      Companies monetize using decade-old schemes, without a clear answer to the question: "What value is the customer willing to pay us a premium margin for today?"
    3. Deficit of crisis-management competencies
      A team that delivered results in an expanding market becomes lost during a contraction. Cost management and accounts receivable management have become survival skills.
    4. The operational expense blind spot
      Logistics disruptions, excess inventory, suboptimal supplier contracts—all of these quietly erode margins. Most companies do not even quantify these losses.
    5. Managing for revenue rather than profit
      If team KPIs are tied to turnover, the team will optimize turnover at all costs, sacrificing profitability. This is a fatal corporate governance mistake.

    🌪️ The Credit Spiral

    A company with a lagging operating model inevitably falls into a trap.

    Cash shortfalls are plugged with loans at 50%+. The cost of debt destroys margins. New loans are required. The cycle closes.

    Escaping without restructuring is virtually impossible.

    Need help with business in Turkey?

    Get a free consultation from our experts

    Free 1-day diagnostic