A seller entering Türkiye typically has three sourcing options, each with its own underlying logic.
China remains the primary source for most mass-market categories: electronics, accessories, and home goods. The logistics leg to Türkiye is shorter due to proximity to the Sea of Marmara seaports.
Türkiye as a manufacturing source is relevant for categories where the country itself is a major producer: textiles and apparel, furniture, and ceramics. Sourcing domestically eliminates customs clearance and foreign exchange control issues.
Europe — is a source for niche and premium categories where product origin matters more than price.
Practical takeaway: to enter with minimal capital, it often makes sense to start with Turkish manufacturing, and only after building up turnover bring in imports from China to expand the product range.
Accurate e-commerce import statistics separate from Türkiye's overall imports require an inquiry into TÜİK customs statistics.