10 common mistakes made when entering the Turkish market.
- Selecting a platform based on brand popularity rather than commission rates in one's category.
- Underestimating banking requirements regarding the source of funds.
- Pricing products without factoring in marketplace commissions and last-mile logistics.
- Operating without a Turkish legal entity based solely on informal arrangements.
- Ignoring mandatory registration with ETBİS.
- Purchasing a large batch of inventory at once without conducting test sales through a single channel.
- Launching simultaneously across all six marketplaces instead of sequential testing.
- Underestimating the importance of the Turkish language in product listings: automated translation reduces conversions.
- Lacking accounting support from the very first month.
- Relying on a technopark structure at a turnover level where it is economically unviable (the break-even threshold is approximately $300,000 per year).