Over the past year and a half, three deals have taken place in the Turkish e-commerce market that are worth knowing before entering.
Alibaba and Trendyol
The Chinese giant holds a controlling stake in the Turkish leader, with the asset valued at $16.5 billion as of May 2025. This is a strategic bet on Türkiye as a hub for expanding into European, Central Asian, and Middle Eastern markets.
Kaspi and Hepsiburada
In January 2025, Kazakhstan-based fintech holding Kaspi.kz closed a deal to acquire 65.4% of Hepsiburada for $1.13 billion—the largest transaction in the history of Turkish e-commerce. By mid-2026, the stake increased to 86.7%, with up to $300 million in announced investments into Turkish operational infrastructure.
The takeaway for sellers: major capital has already placed its bet on the market, notably from both sides—from China and from Central Asia. This market is currently in a consolidation phase, where integrating now is significantly easier than it will be in two to three years.