Protecting your trademark is an important step when it comes to protecting the rights to your brand and logo. By registering a trademark, you can be sure that you have full ownership of the expressions that you use to stand out in the market.
Trademark registration requires certain criteria to be met. This ensures that no one else can use or violate your brand expression. In addition, it also provides financial loss protection as competitors cannot take away your business with similar products or services using your name.